Baltimore, MD

    About Us

    Since 1999, SIG, an employee benefits firm, has been dedicated to partnering with our clients and providing exceptional customer service. The inspirational basis for our operating business principles is: “If you take care of Baltimore, Baltimore will take care of you.” This philosophy has instilled itself in our culture and practice of all employees. SIG has years of industry experience, which has given us an edge over the competition in the vast wealth of knowledge and resources we have gathered. Our employees are passionate about helping and forming long-lasting relationships with others, and when you partner with us, we become a true extension of your company.

    In 2017, SIG and 23 other like- minded, entrepreneurial firms came together to form Alera Group. Since then, Alera Group has grown to become the 11th largest independent insurance and financial services firm in the nation with over 4,000 employees, 180 firms, and thousands of clients across the country.

    In 2023, we officially began embracing the Alera Group brand. What remains consistent is holding our clients at the core of our business; we focus on bringing personalized solutions, expanding our capabilities, and deepening our resources nationally.

    Mission

    We go the extra mile to help navigate the healthcare system and marketplace for our clients in order to advise them on the creation of comprehensive benefits plans that align with their core values to maximize their investment while controlling their costs. Our team-oriented approach allows us to become an extension of our clients’ HR departments. Through our vast knowledge and resource base, we keep our clients educated and well informed with the ever-changing healthcare regulations and marketplace.

    Core Values

    In order to create the organizational culture we desire, we embrace and embody the following core values:

    • Partnership
    • Integrity
    • Creativity
    • Flexibility
    • Passion
    • Collaboration
    • Excellence

    Meet Our Team

    People you can count on. People you can trust.

    Amber Hill

    Account Coordinator
    Amber Hill

    Amber joined the firm in 2023 as an Account Coordinator. In her role, she assists Account Managers with all aspects of customer service, including benchmarking, audits, open enrollment, client collateral and day-to-day support. Amber brings a wealth of experience, with more than 10 years working in customer service.

    Latifah Hill

    Senior Benefits Administrator
    Latifah Hill

    Latifah joined the firm in 2014 and is a Senior Benefits Administrator. Latifah is responsible for customer service, administration and ongoing service of large, multi-site groups. She also supports the account managers by regularly conducting audits for their clients.

    Abbey Holcomb

    Senior Account Manager
    Abbey Holcomb

    Abbey joined the firm in 2014 and is a Senior Account Manager. She works primarily in the small group market. In her role, she handles all aspects of customer service, including proposals, audits, renewals, client collateral and day-to-day support. She researches, reviews and resolves claim and enrollment issues promptly and offers valuable support for clients’ group administrators, the human resources department and is an advocate for the employees. Abbey also handles the new group installation process, and ensures retention of existing clients by establishing strong relationships and managing daily communications. In addition, Abbey prepares detailed plan design analysis of various benefits to aid clients in making informed decisions regarding their benefit package and provides informative open enrollment meetings. Abbey holds a Bachelor of Arts degree in English from Washington College as well as a Life and Health license.

    Janet Hopkins

    Client Operations Manager
    Janet Hopkins

    Janet joined the firm in 2013 and is a Client Operations Manager. In her role, she assists Account Managers with all aspects of account implementation and the annual marketplace review process. She mainly supports mid-size to large clients. Janet has 16 years of industry experience and holds a Life and Health License.

    Community Service

    Paying it Forward is a core component at our firm. Our culture thrives on community involvement where we proudly support our clients, employees and the communities in which we live and work.

    We empower our employees to “pay it forward” by fostering a sense of purpose and providing opportunities for impact in our community. One way we do this is by supporting causes and initiatives proposed by our team and providing opportunities to serve the

    We empower our employees to “pay it forward” by fostering a sense of purpose and providing opportunities for impact in our community. One way we do this is by supporting causes and initiatives proposed by our team and providing opportunities to serve the wider world. We believe having a culture that encourages serving and giving is a significant contributor to life and career fulfillment, which enhances our overall wellbeing. With the help from our Culture Committee, we have the opportunity to serve our community together with multiple planned events each year.

    Photo of SIG team

    We strive to creating lasting relationships with our clients. We are proud to support our clients and friends of the firm in their mission and their organizations that help create meaningful, lasting change in our community. Interested in us serving your

    We strive to creating lasting relationships with our clients. We are proud to support our clients and friends of the firm in their mission and their organizations that help create meaningful, lasting change in our community.

    Interested in us serving your non-profit or organization? Reach out and let us know! Email us here

    SIG during christmas

    EXPERT EDUCATION

    Events and Webinars

    Employee Benefits

    Preparing for Open Enrollment: How to Engage and Educate Your Employees on Their Total Benefits Package

    In this session, our experts will share guidance on setting yourself up for success during Open Enrollment.

    August 21, 2025 at 01:00 pm CT | Virtual

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    Webinar Graphic

    Employee Benefits

    Q3 2025 Quarterly Compliance Webinar

    Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.

    September 9, 2025 at 01:00 pm CT | Virtual

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    IMage reading Alera Group Webinar

    Employee Benefits

    Q4 2025 Quarterly Compliance Webinar

    Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.

    November 4, 2025 at 01:00 pm CT | Virtual

    Sign Up
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    THOUGHT LEADERSHIP

    Insights

    Employee Benefits

    Legal Alert: IRS Issues Affordability Percentage Adjustment for 2026

    The Internal Revenue Service (IRS) has released Rev. Proc. 2025-25, which contains the inflation adjusted amounts for 2026 used to determine whether employer-sponsored coverage is “affordable” for purposes of the Affordable Care Act’s (ACA) employer shared responsibility provisions and premium tax credit program.

    July 23, 2025

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    Employee Benefits

    Legal Alert: Enforcement of the HIPAA Reproductive Health Care Privacy Rule Vacated Nationwide

    On June 18, 2025, a federal district court in Texas vacated a significant portion of the HIPAA Privacy Rule to Support Reproductive Health Care Privacy (“Final Rule”), which was implemented on April 24, 2024, on a nationwide basis. The Final Rule, which was implemented in response to the U.S. Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization (effectively overturning Roe v. Wade), was intended to protect the ability of individuals to receive reproductive health care when the care is provided lawfully under the circumstances without risk of an individual’s identity or health information being disclosed for purposes of state criminal, civil or administrative investigations (or for imposing liability related to lawfully providing or obtaining reproductive healthcare).

    July 21, 2025

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    Employee Benefits

    Legal Alert: Employee Benefits Provisions in the One Big Beautiful Bill Act

    On July 3, 2025, Congress passed a reconciliation bill (the “Reconciliation Act”) previously named the One Big Beautiful Bill Act, but subsequently redesignated “An Act to provide for reconciliation pursuant to title II of H. Con. Res. 14.”

    July 8, 2025

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    Employee Benefits

    Benchmarking: How Do Your Organization’s Employee Benefits Offerings Stack Up?

    For the sixth consecutive year, Alera Group is offering a valuable piece of market intelligence: our Healthcare and Employee Benefits Benchmarking Report. We’ll introduce the 2025 edition on its release date, June 26, with a one-hour webinar beginning at 1 p.m. CT.

    June 5, 2025

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      Alera Group, Inc. is aware that there are persons fraudulently impersonating our company by using fake internet domains that appear to look like our legitimate services. If you are contacted by someone claiming to work for Alera Group, or any of our partners, please carefully review the email address and domain. If you have a relationship with our company, please contact us directly and not through any information that is provided in such an email. Please be extremely careful in responding to such emails with personal and financial information, sharing passwords, or any other information of value. Alera Group, or any of our partners, will never send ACH instructions via email and thus we strongly recommend that you verify the authenticity of each wire transfer request by calling your Alera Group contact using the number you have previously called.